Creating an iconic profile on London's skyline

The London Octopus is not just a wonderful landmark building which graces the entrance to one of the world’s greatest capital cities, it represents the ultimate world wide branding vehicle.

A 7,000 sqm office building with a 2,650 sqm LED shroud provides an infinite opportunity to express branding and CSR messages, in as bold or as subliminal a fashion as can be imagined.

Realised by MAKE Architects, and expressed through the themes of movement and interactivity, the result being a 50 metre tall asymmetrical and effervescent building that reaches out and responds to views in all directions.